Project 1
Kodak Rebranding Project
Capturing good times, we preserve memories and make them accessible and shareable.
Brand soul
Description
The following is a Kodak Rebranding Project.
The project aims to rebrand a bankrupt company by highlighting the enterprise spirit, establishing new visual guidelines, and scheming eighteen business extensions.
The new Kodak's mission is to build an environment for everyone that helps people create, capture, and preserve memorable moments and share them
with others so they will have a passion for creating
new stories.
The visual guidelines include a new logo, wordmark, typography, and other visual details in the book 3—Visual Standards Guide. Eighteen business extensions are combined in book 3. All books can be found at the bottom of this page.
Type of Project
Branding
Design goals
Rebranding an endangered company with a new look and business extensions
Year of completion
2022
Disciplines
Graphic Design, Marketing, Web design
.png)
Our Mission is to build an environment for everyone that helps people create, capture, and preserve memorable moments and share them with others so they will have a passion for creating new stories.
